Service eligibility and regional restrictions
PuppyIP serves only compliant overseas businesses and their authorized personnel. Proxy services are not available in mainland China. The service may only be used for lawful business activities outside mainland China. Use of this service within mainland China is prohibited.
Hosting a proxy IP or server overseas does not change these restrictions. The service must not be provided to end users in mainland China through relaying, forwarding, sharing or resale. Before use, read the Terms of Service.
Key Takeaways
- Amazon Global Selling lists the US, UK, Germany, France, Italy, and Spain for the September 30 requirement. It covers FBM orders delivered to business buyers, not consumer offer display or FBA.
- The US specifies a rolling 14-day calculation and possible deactivation of relevant business-buyer FBM offers if performance remains below target on October 30. The UK also gives October 30; the other four countries' details cannot be inferred.
- Check marketplace-specific BHDR in Account Health or delivery insights and download failures. Examine business hours, carrier scans, and shipping templates; OTDR or overall store punctuality is not BHDR.
- US and UK announcements mention Automated Handling Time, Shipping Settings Automation, and Amazon Buy Shipping. Confirm all three applied to each shipment and verify local scoring rules.
- If reports conflict with order evidence, retain notices, failed orders, and configuration snapshots for Seller Support. Actual enforcement and precise deactivation timing remain unknown.
The September 30 threshold covers six marketplaces
Amazon Global Selling's July 1, 2026 BHDR notice lists the US and five European countries: UK, Germany, France, Italy, and Spain. From September 30, seller-fulfilled orders for Amazon Business buyers must maintain at least 90% delivery within business hours. Consumer-facing offer display and FBA products are excluded from this requirement.
The separate US announcement uses a rolling 14-day window. Sellers below 90% on September 30 receive notice and guidance; affected business-buyer FBM offers may be deactivated if unimproved by October 30. The UK also gives October 30 for possible deactivation. The same window and follow-up dates have not been verified for Germany, France, Italy, or Spain; do not generalize US/UK details.
Separate BHDR from OTDR and FBA
Check BHDR in each affected marketplace's Account Health. The Global Selling notice also directs sellers to delivery insights for reports. Record marketplace, account, report date, denominator, failed shipments, and displayed window. The US specifies rolling 14 days; other markets follow their local policies and accounts. Separate Amazon Business FBM, consumer orders, FBA, and retail offers instead of substituting OTDR or VTR.
For failures, record order ID, carrier service, promised date, actual scan, recorded business hours, weekends or holidays, handling/transit time, and Buy Shipping labels. The announcements do not fully explain recalculation for hotels, PO Boxes, 24-hour locations, or incorrect hours. Ask support about those boundaries rather than guessing.
Verify AHT, SSA, and Buy Shipping together
The US recommends reliable carriers and accurate handling/transit times. The UK says orders fulfilled jointly with Automated Handling Time (AHT), Shipping Settings Automation (SSA), and Amazon Buy Shipping are excluded from BHDR requirements. Check local originals and account reports rather than making that wording a global rule. Verify all three for the actual SKU, region, and order, not just account switches.
Start with a few low-risk SKUs. Check the template, carrier service, and Buy Shipping label after ordering, then revisit BHDR after delivery scans. Do not unconditionally dispatch earlier to lower failures: that may change automated handling time or the promise window and cannot control the carrier's last-mile timing.
Why performance can remain below 90% with all three enabled
In official discussions, sellers report BHDR of 83% or 86% despite AHT, SSA, and Buy Shipping. Others mention hotels, PO Boxes, holidays, or genuinely 24-hour businesses marked as failures. These are individual reports, not Amazon confirmation of a global calculation fault, but show that switches alone do not verify results.
Confirm all three actually applied to failed shipments, then attach the announcement, order report, template, label purchase, and carrier scans to one support case. Ask why each order enters the denominator, which business hours were used, and whether correction is possible. Avoid mass carrier or template changes before a written explanation.
A marketplace-specific checklist before September 30
Step 1: separate accounts and orders for the US, UK, Germany, France, Italy, and Spain, recording each displayed window. Step 2: classify failures by late carrier delivery, business-hour mismatch, location type, template configuration, or unknown cause. Step 3: inspect traceable samples and scans in each group. Step 4: change only evidence-supported delivery promises and observe small batches; do not treat US rolling 14 days as Europe's common denominator.
Save each marketplace's BHDR baseline, notices, and original configuration before September 30, then preserve any below-threshold notice and account state. For the US and UK, evaluate possible business-offer deactivation if unimproved by October 30. Recheck local notices elsewhere. Moving to FBA, pausing offers, or changing carriers are seller risk choices, not universal Amazon mandates.
Stopping conditions, evidence, and networking
Stop expanding changes if denominators suddenly change, one order has conflicting business hours, failures continue despite all three tools applying, support answers do not match orders, or templates worsen consumer promises. Preserve change times, old/new configurations, sample orders, notices, case numbers, and daily BHDR snapshots for rollback.
BHDR is a fulfillment metric; changing proxy IP does not restore it. Consult the proxy connection checklist only for simultaneous DNS, TLS, timeout, or 407 failures in Seller Central, report downloads, or Buy Shipping. Delivery timing, business hours, and metric decisions require platform and logistics evidence.
Sources
Frequently Asked Questions
When and where does BHDR 90% apply?
Amazon lists the US, UK, Germany, France, Italy, and Spain from September 30, 2026 for seller-fulfilled business orders. The US specifies rolling 14 days; check local rules elsewhere.
Does below 90% immediately deactivate every product?
The notice does not say all products stop on September 30. US and UK announcements describe possible deactivation of affected business-buyer FBM offers after continued failure by October 30. Verify dates and account enforcement locally for Germany, France, Italy, and Spain.
Are FBA orders affected?
The announcement excludes FBA and Amazon retail offer eligibility. Count them separately from affected seller-fulfilled orders.
Which three tools does Amazon recommend?
Automated Handling Time, Shipping Settings Automation, and Amazon Buy Shipping. Confirm joint use on each order. The UK says such jointly fulfilled orders are excluded; verify other marketplaces' rules.
What if all three tools are enabled but BHDR is low?
Export failures, retain configurations, label purchases, and scans, then verify recorded business hours per order with Seller Support. Ask why each entered the denominator or failed; avoid unsupported bulk template changes.
Can changing proxy IP raise BHDR?
No. BHDR depends on eligible shipments arriving within business hours. A proxy is relevant only to evidenced Seller Central or API connection failures.