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Key Takeaways
- The new rule covers Amazon India FBA sellers submitting Missing from Inbound claims through Seller Central's Contents tab. The primary announcement currently confirms India only; do not extend it to other marketplaces.
- From September 23, 2026, the maximum Contents window drops from 60 to 30 days, counted from the shipment's first receipt at a fulfillment center. The exact switch time and time zone are unpublished.
- The earliest-submission condition remains: wait at least 14 days after Amazon receives the shipment for receiving and reconciliation. A 30-day maximum does not permit opening a case on arrival day.
- September 23 to October 23 is a one-month transition: shipments still within 60 days of first receipt may continue through Seller Central Help Page. This does not keep the Contents tab's window at 60 days.
- Claim amounts, reimbursement processes and claims already in progress are unaffected. This does not guarantee approval of new claims or disclose account-specific UI availability times.
- Build separate 14-day, 30-day and 60-day timelines from first receipt. Preserve Shipment ID, missing quantities, delivery and ownership evidence, then verify case ID and status after submission. PRODUCT_FIT=NONE: Changing IP cannot extend eligibility or improve approval rates.
What changed: The Contents maximum falls from 60 to 30 days on September 23
Amazon India's News_Amazon announcement states that from September 23, 2026, the maximum FBA Missing from Inbound claim window falls from 60 to 30 days. It applies to FBA sellers claiming through Seller Central's Contents tab, with the clock starting at the shipment's fulfillment-center receive date. Only a date is published, without an exact switch time or time zone, so do not leave near-boundary shipments until the final day.
An earlier official Amazon India tutorial still says to submit within 60 days after shipment status becomes Closed. Where official old and new pages differ on the start point and deadline, build the new workflow around the more recent and specific September announcement: manage the daily queue by first-receipt date and the 30-day maximum. Use the old tutorial only to understand the former process, not as the Contents deadline basis after September 23.
Keep three timelines separate: 14-day minimum, 30-day maximum, 60-day transition
The first is the 14-day earliest-submission line. Amazon explicitly requires at least 14 days after receiving the shipment for fulfillment-center receiving and reconciliation. The second is the 30-day Contents maximum. The practical action window is after waiting at least 14 days and before the 30-day maximum, not a full 30 days. The announcement does not explain calendar-day treatment, boundary days or shipments split across fulfillment centers. Follow displayed eligibility and leave a margin.
The third is the temporary 60-day line. From September 23 to October 23, 2026, shipments still within 60 days of first receipt may continue through Seller Central Help Page. This transition describes only that path. It does not mean Contents still allows 60 days, or guarantee approval for any case older than 30 days.
Which shipments to inventory: Four groups by first-receipt date
Export or organize all inbound shipments with missing units, recording at least Shipment ID, first-receipt date, current status, planned quantity, received quantity, missing quantity, fulfillment center, carrier tracking and any existing case. Group them as 0–13, 14–30, 31–60 and over 60 days from first receipt. Do not replace the announced receive date with dispatch date, carrier delivery confirmation or Closed date.
For 0–13 days, continue waiting and preserving evidence. For 14–30 days, prioritize Contents eligibility. For 31–60 days, check Help Page during the transition. For over 60 days, do not claim eligibility yourself; save page messages and ask Seller Support. If one shipment is split across fulfillment centers or shows multiple receive dates, capture the page and request confirmation of the start point rather than choosing the latest date yourself.
Submission steps: Verify missing units, then use the correct path
First, open the inbound shipment's Contents or reconciliation area in Seller Central and confirm units remain missing after the wait. Second, prepare Shipment ID, product and quantity details, ownership invoices or receipts, carrier tracking, proof of delivery, and screenshots of receipt and discrepancies. Third, for 14–30 days use the research or claim entry shown in Contents; for 31–60 days use the relevant FBA support path from Help Page only during the September 23–October 23 transition.
Before submission, recheck that the marketplace is Amazon India, the event is Missing from Inbound and dates use first receipt rather than dispatch. Save displayed eligibility. Afterwards, record case ID, submission time, missing units, attachment list and system receipt. Mark the action submitted only when a traceable case or status change appears, not merely after clicking an entry point or uploading a draft.
What is unchanged: Ongoing cases, amounts and reimbursement processes
The announcement explicitly says claim amount, reimbursement process and any in-progress claims are unaffected. Do not resubmit an ongoing case because of the 30-day rule, or close an old case and open a new one to refresh its date. Keep the original case ID and communication records and follow its existing status.
Unaffected does not mean guaranteed reimbursement. Amazon still verifies eligibility, shipment discrepancies and evidence. The announcement neither changes reimbursement calculation nor promises processing times. This article has not signed into a seller account or submitted a real claim. Follow the account's current menus, eligibility messages and evidence requirements.
Failures and stop conditions: Do not chase deadlines with duplicate cases
If Contents shows no eligibility, Help Page has no relevant entry, receive dates conflict with the displayed deadline, missing units have since been recorded or a case is already in progress, stop duplicate submissions. Save screenshots, URL, time, Shipment ID and page errors, then request a written explanation through the same official support path. Do not open repeated cases under different issue types or mix warehouse losses, unreceived returns or removal losses into this rule.
If submission outcome is unknown, check case logs and email receipts before retrying to avoid duplicates. After the transition ends, stop relying on the 60-day Help Page assumption. Schedule all unresolved shipments for a first review at 14 days and escalation before 30 days. There is no reversible platform configuration to roll back here: the practical fallback is retaining the old register and evidence while ending incorrect routine 60-day scheduling.
Network and scope boundaries: IP does not change claim eligibility
The change is currently confirmed by an official sellercentral.amazon.in announcement, so this article covers Amazon India only. Global marketplace synchronization, exact switch time, boundary-day calculations, split-shipment start points and account-specific entry points remain UNKNOWN. If later help-page updates conflict with the announcement, retain both statements and act on the narrower conclusion.
Changing proxy or IP cannot extend the 30-day window, restore expired eligibility or increase reimbursement rates. Use the proxy connection troubleshooting checklist only when Seller Central also shows connection-layer evidence such as DNS, TLS, timeouts or 407. Date eligibility, shipment differences and case outcomes must be handled through Amazon shipment and case evidence.
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Frequently Asked Questions
When does Amazon India's FBA missing-inbound window become 30 days?
The announced effective date is September 23, 2026, without an exact switch time or time zone. Handle near-boundary shipments early instead of waiting until the final day.
Can I claim immediately after the shipment is received?
Not under the new announcement. Amazon still requires at least 14 days for fulfillment-center receiving and reconciliation, followed by submission when the page shows eligibility.
After September 23, can shipments aged 31 to 60 days still be submitted?
The announcement says shipments within 60 days of first receipt may continue through Seller Central Help Page during September 23–October 23. This does not preserve a 60-day Contents maximum or guarantee approval.
Should claims already being processed be resubmitted?
No. Amazon explicitly says ongoing claims are unaffected. Retain the original case ID and evidence and follow that case's status to avoid duplicates.
Does the new rule change claim amounts or reimbursement processes?
The announcement explicitly says claim amount and reimbursement process are unaffected. The change concerns submission deadlines and transition paths, not guaranteed reimbursement for any case.
Can a different proxy IP restore expired FBA claim eligibility?
No. Eligibility depends on marketplace, shipment type, first-receipt date, waiting period and Amazon's page state. Proxies address only connection issues supported by clear network-layer evidence.