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Key Takeaways
- Businesses in ChatGPT is in beta. Profile claims depend on ChatGPT availability, verification support, business type, and review.
- Business Agents are currently limited to eligible US ecommerce and online service businesses with a website that meet industry requirements.
- After a claim, Persona approval is still required to update public information, connect a product feed, view Insights, or create an eligible Agent.
- Feeds, Agents, and ads are separate. Insights report aggregated activity over 28 days, and a blank metric is not necessarily zero.
Separate the profile, product feed, Agent, and advertising
OpenAI announced Businesses in ChatGPT as a beta on November 10, 2026. Business Hub lets a business claim its ChatGPT profile, keep information current, and review aggregated Insights. ChatGPT may show business information in relevant answers even when the business has no Agent.
The profile describes the business; a retailer’s product feed supplies product details, prices, and availability; a Business Agent is a separate conversation customers can choose to start; and a sponsored Agent or ChatGPT Ad is advertising. Claiming does not connect a feed, publish an Agent, or buy an ad.
Where a business can claim a profile
You must own the business or be authorized to represent it. Claims are available where ChatGPT and the required verification are supported; location, business type, and OpenAI verification and integrity checks also apply.
Search Business Hub and use an offered method, such as a business phone or email, website domain, or Shopify. An eligible online business may be able to add a profile; local stores and restaurants can claim only an existing US listing.
Shopify can simplify verification and catalog connection but is optional. OpenAI says neither an Ads account nor a ChatGPT Enterprise agreement is required. The materials reviewed give no complete country or industry list or full fee schedule.
A successful claim is followed by Persona verification
After a claim is approved, you can access the business in Business Hub. You must also complete Persona identity verification and wait for OpenAI’s approval before publishing profile changes, connecting a product feed, viewing Insights, or creating an eligible Agent. A claim alone does not add the blue verified check; the badge appears after Persona approval.
Keep the two public-release paths distinct. If you create a new profile through Persona, OpenAI approval automatically publishes it; there is no separate profile Publish button. Changes to an existing business profile are reviewed and published by OpenAI, and they may take time to appear in a listing or an answer. Submitting identity information does not mean it has been approved.
Business Agent eligibility is narrower and publication is separate
Business Agents are currently limited to eligible US ecommerce and online service businesses. A business also needs a website and must meet the industry requirements in the Business Agents Policy. Profile eligibility, Persona approval, or a Shopify connection does not replace this review.
Review the product and policy information an Agent will use, set its guidance, and preview it with a real customer question. For example, check whether it explains the store’s actual return rule for a discounted item. Preview and configuration do not make it public; select Publish when ready.
The current Agent can explain products and policies and link to the business website, but cannot complete purchases, make bookings, or check orders. A separate ChatGPT plugin does not automatically connect its data or capabilities. Ads are separate from independent ChatGPT answers. Changing network location cannot bypass location, industry, or identity review.
Insights show aggregate activity, not prompts or sales
After Persona approval, Insights report aggregated mentions, website clicks, and discovery topics over the past 28 days. For an online business, a mention counts when ChatGPT references its website; the brand name alone is not enough. For a local business, it counts when ChatGPT shows a result for that location, even if the person does not open the profile.
Discovery topics group themes in answers that mention or cite the business. They do not show individual prompts, consumer conversations, or chats with the Agent, and they do not directly measure customer intent. A blank metric can mean activity has not reached the reporting threshold, data is still being collected, or reporting is unavailable; it does not necessarily mean zero. Insights are not a sales total or an SEO ranking report, and OpenAI does not guarantee higher placement, traffic, or sales from claiming a profile.
Prepare accurate information and keep the unknowns in view
Before applying, confirm you are authorized to represent the business and verify its website, prices, availability, delivery, and return policies. If setting up an Agent, preview a real support question against the published rules. This is a suggested information check, not an account test or a claim of improved results.
The feature remains in beta. The official materials reviewed give no complete country or industry list, fixed review timeline, or full fee schedule. Without checking a merchant account, we cannot say that it has access or will be approved. Use the options shown in Business Hub for that business and wait for OpenAI’s decision.
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Frequently Asked Questions
What should I do while a claim is pending or if Persona verification fails?
Wait for OpenAI’s email with a decision or request for more information; review times vary. If Persona verification fails or expires, follow the email and correct the submitted details. Retry only if the page offers Try again, rather than using a new claim to bypass a pending review.
Can teammates or an agency manage the profile?
The claiming admin can add teammates in Business Hub and grant an agency access. Each person should use their own ChatGPT account. Workspace invitations may require invitees to be members of that workspace. Do not forward a personal claim invitation; contact OpenAI Support if an agency invitation is blocked.
Can one claim cover a parent company’s brands and locations?
No. Each distinct brand is managed separately, and centralized management across a parent company’s brands and locations is not currently available. Claiming the main brand does not claim its locations. Managed-claim location profiles may be locked by default; ask your OpenAI contact about the supported path.