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Key Takeaways
- OpenAI's October 21 announcement says ChatGPT Ads added 26 countries, bringing coverage to 89; the announcement names examples rather than every new market.
- Advertisers can use technology partners or Ads Manager, but the current self-service country list is the source to check before planning access.
- Self-service requires the legal entity that advertises and is billed to be based in a currently listed country; account signup alone does not grant access.
- ChatGPT Ads remains in beta. OpenAI says delivery and spend can fluctuate, and it has not published reliable performance benchmarks across advertisers, industries, or campaign types.
What did OpenAI announce?
On October 21, 2026, OpenAI announced that ChatGPT Ads was expanding to 26 additional countries, bringing announced coverage to 89. OpenAI also said that more than 100,000 advertisers had run campaigns on ChatGPT. These are figures reported by OpenAI, not independently audited performance results, and they do not mean every advertiser can open an account immediately or receive the same reach.
After launches in Mexico and Brazil, the announcement says ads are coming to 14 more Latin American countries, naming Argentina, Chile, Colombia, and Peru as examples. It also names Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh, and Pakistan among markets across other regions. The announcement does not enumerate all 26 new countries in its body.
OpenAI says advertisers in these markets can access ChatGPT Ads through technology partners or self-service Ads Manager. Check the current Help Center page for the country and access route that apply; “available in 89 countries” should not be read as one identical account, serving, or billing process in every market.
Country coverage does not automatically give an account self-service access
OpenAI's Ads Manager availability page ties self-service access to the advertiser's legal entity: the entity that will advertise and be billed must be based in a country currently listed as available. The requirement concerns the business and billing entity, not where the person operating the account happens to be.
The Ads Manager Beta FAQ also says that creating an account does not grant access before self-service is available in that country. You can sign up and wait for a notification if your country is not supported for self-service. For new European markets, the Help Center currently also lists access through the OpenAI Ads team, agencies, or technology partners.
Check the intended market, the actual advertising and billing entity, its presence on the current self-service list, and the access shown for the account separately. The announced country total, successful registration, or a change in network location is not evidence of entity eligibility or campaign approval.
Use these four checks before planning a campaign
First, open OpenAI's Ads Manager country-availability page and review the current list and access routes. The list can change, so this article does not reproduce a static list of 89 countries that could quickly become outdated.
Second, identify the legal entity responsible for advertising and billing, then compare its country with the current self-service list. If the market uses an OpenAI team or partner route, follow that route's onboarding instructions instead of assuming self-service applies.
Third, check the actual Ads Manager account for access, verification, and ad-review status. OpenAI's Help Center says delivery can also be affected by account verification, review status, budget limits, campaign end dates, and billing status; being able to open Ads Manager does not mean an ad is serving.
Fourth, confirm country eligibility, ad format, campaign objective, budget, and measurement separately. The expansion announcement does not enumerate every new market or approve a particular account. Use the current Help Center guidance or an official OpenAI or partner response if a detail is unclear.
Interpret beta delivery and performance cautiously
OpenAI says ChatGPT Ads remains in beta. The delivery system, inventory, formats, and buying options may continue to change, and delivery and spend can fluctuate during the test. A larger country footprint means more markets are available; it does not guarantee a particular campaign's reach, conversions, or sales.
OpenAI's current FAQ says there are not yet reliable performance benchmarks across advertisers, industries, or campaign types. Do not turn an individual brand case, the number of advertisers that have run campaigns, or one attributed conversion into a general return-on-investment promise.
Before a test, record the account, target market, budget, dates, attribution settings, and conversion definition. Evaluate results using the actual reporting basis for that campaign. Do not combine results from different accounts, countries, objectives, or measurement windows into a single success rate.
Advertiser eligibility and viewer rules are different
Advertiser eligibility is different from who may see an ad. OpenAI's current user Help Center says people on Free and Go may see ads in regions where they are available; Plus, Pro, Business, Enterprise, and Edu accounts will not see ads, and accounts identified as belonging to users under 18 will not see them.
The Help Center also says ads are displayed separately from ChatGPT's answers and that advertisers do not receive people's chat histories, memories, or personal details; advertisers receive aggregated, non-identifying performance information. This describes OpenAI's published rules. It does not guarantee that a particular impression will occur or predict an advertiser's results.
If you need to know whether a business can advertise in a market, check Ads Manager entity eligibility and the applicable access route. If you are a ChatGPT user, check the plan and region where ads are available to viewers. Do not treat the advertiser country list as a map of where every user will see ads.
Sources
Frequently Asked Questions
Where can I find the full list of the 26 new countries?
OpenAI's October 21 announcement names examples but does not enumerate all 26 new countries in its body. Its Ads Manager availability page shows the current self-service country list and access guidance. Check it again when planning a campaign because the list can change.
If my company is in one of the expanded countries, can it use self-service?
Not automatically. Self-service Ads Manager requires the legal entity responsible for advertising and billing to be based in a country currently listed as available. Some markets may also use an OpenAI team or partner route. Check country coverage, entity eligibility, and account access separately.
Will an ad start serving as soon as I register for Ads Manager?
No. OpenAI's Help Center also says to check account verification, ad review, budget, campaign end date, and billing status. Account creation or page access does not prove that a campaign is serving.
Can I use another advertiser's results to predict my campaign?
That is not a reliable inference. OpenAI's current FAQ says the beta does not yet have reliable performance benchmarks across advertisers, industries, or campaign types, and delivery and spend can fluctuate during testing. Assess your own campaign using its actual reporting definitions.