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Key Takeaways
- The September 2026 policy update from TikTok Shop says manufacturer information became mandatory for products on its EU sites on September 30, 2026.
- The notice lists Belgium, Germany, Spain, France, Ireland, Italy, the Netherlands and Poland.
- Seller Centre has a Products Missing Manufacturer Information list for finding existing products with missing details.
- The GPSR guide from TikTok Shop lists the manufacturer name, address, telephone number and email; importer information is also required where applicable, with information supplied as required for the sales market.
- Manufacturer details, any applicable EU Responsible Person information and a product PID are separate records and should not be substituted for one another.
What changed, and which markets does the notice list?
The September 2026 Seller Policy Pulse from TikTok Shop, dated October 12, 2026 on the page, says manufacturer information has been mandatory for every product sold on its EU sites since September 30, 2026. The notice lists Belgium, Germany, Spain, France, Ireland, Italy, the Netherlands and Poland.
This is a TikTok Shop product-information requirement. Check the current Seller Centre for the shop’s actual site and product status; do not extend the notice to other platforms or markets it does not list.
Where can you find products missing manufacturer information?
In Seller Centre, go to Qualification Centre > Manufacturer Information > Products Missing Manufacturer Information. The policy update tells sellers to review the listed products and link the relevant manufacturer information to them.
Check that each product is matched to the right manufacturer record and save the information as prompted. If the shop’s permissions, menu or product status differs from the notice, follow the current Seller Centre.
Which manufacturer details should you prepare?
The GPSR guide from TikTok Shop lists the manufacturer name, address, telephone number and email address; importer information is also required where applicable. The guide says the information must be clearly visible on the product and its online listing, and that information and documents should be submitted in the market’s official language.
The GPSR guide also says other labels, safety warnings and product-category details may differ. Check the product category and the actual Seller Centre fields, then provide details that match the real manufacturer and product. Do not enter another responsible party’s contact information in their place.
How are manufacturer details different from a Responsible Person or PID?
Manufacturer details and the details of an EU Responsible Person are separate fields. The GPSR guide from TikTok Shop says a Responsible Person based in the EU must be designated for non-food products; confirm the obligations for the specific product and applicable rules.
Manufacturer information is also different from a product identifier (PID). PuppyIP’s EU PID guide covers a separate product-identifier requirement, not this manufacturer-information update.
What happens if information is missing, and is there one cure deadline?
The Seller Policy Pulse confirms the mandatory date and the missing-information checklist, but it does not announce an additional grace period, fee or universal processing deadline for this field.
The GPSR guide from TikTok Shop separately says failure to provide required information may result in product deactivation and asks sellers to submit it by the deadline in a reminder. That guide does not say every shop will receive the same reminder or cure date for this field. Check the product’s current status and Seller Centre notices.
Sources
Frequently Asked Questions
When did TikTok Shop’s EU manufacturer-information requirement start?
The September 2026 policy update from TikTok Shop says the field has been mandatory for products on its EU sites since September 30, 2026. Existing products missing the information should also be checked and updated.
Which EU markets does the notice list?
The notice lists Belgium, Germany, Spain, France, Ireland, Italy, the Netherlands and Poland. Check the shop’s current Seller Centre for its site and product status.
What manufacturer details should I prepare?
The GPSR guide from TikTok Shop lists the name, address, telephone number and email; importer information is also required where applicable. The information should appear on the product and online listing as required, with information submitted in the market’s official language.
Can the manufacturer be entered as the EU Responsible Person?
Do not treat them as the same role. The GPSR guide from TikTok Shop distinguishes the manufacturer from a Responsible Person and says a Responsible Person based in the EU must be designated for non-food products. Check and complete the platform fields separately for the product.
Is this the same as TikTok Shop’s PID requirement?
No. Manufacturer information and a PID are different records. The PID guide covers a separate product-identifier requirement with a different scope.