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Key Takeaways
- Level 1 requires all of these: at least 5 active days, Content ADO of at least 5, original content, all quality checks passed and no moderate or severe violations.
- Level 2 requires at least 15 active days, Content ADO of at least 15, Influence Score of at least 20, and the same content-quality conditions.
- An active day means a livestream of at least 30 minutes or an uploaded video of at least 10 seconds; Content ADO is the average daily order measure over the past 28 days.
- Shopee describes Influence Score by comparing Discovery orders with total content orders but does not provide the exact formula; 20 is a score threshold, not 20%.
- September 1–14, 2026 was a historical transition period for existing creators; the page says standard Creator Level requirements applied from September 15.
Start with the thresholds: every metric and content condition matters
For Level 1, the past-28-day thresholds are at least 5 active days and Content ADO of at least 5. Content must also be original, pass every Livestream/Video quality check and have no moderate or severe content violations. Level 2 requires at least 15 active days, Content ADO of at least 15 and Influence Score of at least 20, plus the same originality, quality and violation conditions.
These are combined requirements, not alternatives. Meeting the order threshold does not replace the content-quality checks, and reaching the active-day threshold does not mean an automatic upgrade. Shopee's page places the activity and order metrics in the past-28-day window; it does not specify an account's day boundary or recalculation time.
What counts as an active day, and what does Content ADO mean?
Shopee defines an active day using either of two conditions: go live for at least 30 minutes, or upload a video that is at least 10 seconds long. To meet the Level 1 or Level 2 threshold, you need at least 5 or 15 active days, respectively, in the same 28-day window.
Content ADO means Average Daily Orders: the average number of orders your content generates per day over the past 28 days. The 5 and 15 thresholds therefore refer to an average per day, not 5 or 15 total orders across the 28-day period. The Help Center page does not explain how cancelled orders are handled or which time zone defines a day, so do not assume a calculation method.
Originality and content quality are separate requirements
Both Level 1 and Level 2 require Original Content, a pass on all livestream and video quality checks, and no moderate or severe content violations. Livestream checks include keeping the host visible for most of the stream, showing the product clearly, explaining its features, maintaining good picture and audio quality, interacting with viewers, and actively presenting livestream deals and calls to action.
Video checks include keeping your full face visible throughout the video, showing the product clearly, explaining its features and use, maintaining clear visuals and audio, and ensuring the content is original rather than reposted. These checks sit alongside the numeric thresholds; adding stream time or uploads does not replace originality and quality requirements.
Influence Score 20 is a score threshold, not a percentage
Level 2 also requires an Influence Score of at least 20. Shopee describes it as a measure of orders from Discovery channels compared with total content orders, based on average performance over the past 28 days. A higher score means content is reaching and converting more new buyers.
The Help Center page does not publish the exact Influence Score formula, denominator details or update frequency. Do not read 20 as 20%, or calculate the score from a total order count alone. If the score or eligibility shown for an account is unclear, ask Shopee support rather than assuming a formula.
The benefits table describes program benefits, not an earnings or traffic promise
Shopee's benefits table lists different commission items and free-sample request limits by level. The Level 2 column also lists upsized vouchers, priority traffic boosting and a GoldTick badge. Brand collaborations, event access and Key Account Manager access have additional eligibility criteria.
These are benefits named in the program page; they do not state a fixed order volume, income, traffic outcome or that a particular account will receive a badge automatically. The page also says severe content violations may lead to commissions being revoked. Check the terms shown for the account when evaluating rates or individual eligibility.
Separate the historical transition period, then review your 28-day metrics
Shopee's Help Center page shows a last-updated date of October 7, 2026, and says the Creator Level Program launched on September 1, 2026. The two-week grace period from September 1 through 14 applied to creators who were already Original Creators or GoldTick creators: the former were placed at Level 1 and the latter at Level 2. The page says standard requirements and eligibility applied from September 15. This is historical context, not a grace period that can be newly claimed now.
For your own account, compare active days, Content ADO, Influence Score, originality, quality checks and violation status separately. Ask Shopee support about unclear values, eligibility or scoring. The Help Center page does not specify the day-boundary time zone, recalculation frequency, period used for video posting limits, or eligibility rules in other markets.
Sources
Frequently Asked Questions
Can several shorter livestreams on one day add up to the 30-minute requirement?
The Help Center page says to go live for at least 30 minutes. It does not say whether separate sessions can be combined or must be continuous. Ask Shopee support about your case rather than treating a combined duration as a confirmed active day.
What are the free sample request limits, and do they guarantee a sample?
The benefits table lists a Free Sample Request Limit of 5 for Level 0 and 15 for both Level 1 and Level 2. These are request limits. The page specifies no counting period or guarantee of approval or delivery; check the separate sample-request terms.