Service eligibility and regional restrictions
PuppyIP serves only compliant overseas businesses and their authorized personnel. Proxy services are not available in mainland China. The service may only be used for lawful business activities outside mainland China. Use of this service within mainland China is prohibited.
Hosting a proxy IP or server overseas does not change these restrictions. The service must not be provided to end users in mainland China through relaying, forwarding, sharing or resale. Before use, read the Terms of Service.
Key Takeaways
- Brand Portal is for eligible Rights Owners. Third-party sellers and Brand Protection Service Providers cannot apply independently; a Rights Owner authorizes the provider organization.
- The Rights Owner must be based in the United States, United Kingdom, Canada, China, Hong Kong, India, South Korea or Vietnam; the stated scope is Walmart.com.
- Brand enrollment requires an active seven-digit USPTO registration number; an application number is not proof of an active registration.
- All three provider-organization roles can submit IP claims, but Partner, Operations Owner and Reporter have different user-management and trademark-upload permissions.
- Acting Brand Owner and Authorized Reseller are seller content privileges, separate from provider roles; content priority does not guarantee that a seller's content will appear.
Check who applies and what the service covers
Walmart's November 6 release note introduces provider-organization roles in Brand Portal, and the updated overview lists their authorization scope and three role types. Brand Portal lets brand Rights Owners report valid intellectual-property infringement on Walmart.com items and assign brand ownership and related privileges to Marketplace sellers.
Third-party sellers and Brand Protection Service Providers cannot apply on their own; a Rights Owner can authorize a provider organization instead. The listed Rights Owner locations are the United States, United Kingdom, Canada, China, Hong Kong, India, South Korea and Vietnam. The stated scope is Walmart.com; this does not establish eligibility for other Walmart markets.
Brand enrollment requires an active USPTO registration
Brand enrollment requires a trademark fully registered with the United States Patent and Trademark Office (USPTO). The trademark must be active and have a seven-digit registration number to meet the overview's stated requirements.
Before authorizing a provider, check the Rights Owner's eligibility, trademark status and registration number. Provider authorization does not replace the trademark-enrollment requirements or prove that a particular account has been approved.
The three provider-organization roles have different scopes
An Agency Partner can add or remove Agency Operations Owners and Agency Reporters, upload trademarks on behalf of Rights Owners, and submit IP claims. An Agency Operations Owner can add or remove Agency Reporters, upload trademarks on behalf of Rights Owners, and submit IP claims.
An Agency Reporter can submit IP claims. Once the organization is authorized, its users can use one login to access their assigned brands and switch between brand accounts. Users without a Brand Protection Service Provider role cannot view cross-brand information.
Portal-user roles and seller privileges are separate
Brand Portal user roles are Superadmin, Admin and Reporter. A Superadmin (account owner) can submit IP claims, invite Admin and Reporter users, and upload new trademarks. An Admin can submit claims, invite Reporter users, and upload new trademarks. A Reporter can submit claims. These are portal-user permissions, not provider-organization Agency roles.
Acting Brand Owner and Authorized Reseller are Marketplace seller content privileges. An Acting Brand Owner can update brand item content over any other Marketplace seller, including authorized resellers, and set up a brand shop. An Authorized Reseller can update content over any seller except the Acting Brand Owner. When multiple sellers provide content, the page says you may not always be able to determine which content appears on Walmart.com.
Use a role example to separate authorization from access
For example, suppose an eligible Rights Owner authorizes a Brand Protection Service Provider organization. The organization could assign an Agency Operations Owner to manage Reporters and trademark uploads, with an Agency Reporter submitting IP claims. Managing Operations Owners falls within the Agency Partner role.
First identify whether a team member needs to submit claims, upload trademarks or manage provider users, then match the role to that work. For item-content editing, separately check the seller's Acting Brand Owner or Authorized Reseller privileges.
Verify eligibility without assuming fees or account status
Check that the Rights Owner is based in one of the eight listed locations, the USPTO registration is active and has seven digits, the provider organization and its users need the intended roles, and the work concerns Walmart.com. Match roles to the actual work; seller content-editing privileges are not a substitute for provider access across brands.
The Brand Portal overview and November 6 release note do not state fees, account-by-account availability or a completion time for provider authorization. Page update and release dates also do not prove that a particular account is eligible or authorized. Confirm account-specific details in the portal or with Walmart support.
Sources
Frequently Asked Questions
Can a brand have more than one Acting Brand Owner?
The overview specifies one Acting Brand Owner and multiple Authorized Resellers per brand. Multiple sellers may still supply content for the same item, so assigning a role does not guarantee which content will appear.
What does the typical 24-hour timeframe apply to?
It applies only to sellers typically receiving brand portfolio privileges within 24 hours after assignment as an Acting Brand Owner or Authorized Reseller. It does not establish a 24-hour review or authorization time for Brand Portal applications or provider organizations; those timeframes are not stated.
Can an eight-digit serial number replace the seven-digit registration number?
They should not be treated as the same evidence. The overview says an eight-digit serial number may mean the trademark is still pending and not yet eligible for enrollment. Brand enrollment requires an active seven-digit trademark registration number.