Service eligibility and regional restrictions
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Hosting a proxy IP or server overseas does not change these restrictions. The service must not be provided to end users in mainland China through relaying, forwarding, sharing or resale. Before use, read the Terms of Service.
Key Takeaways
- Rebate and campaign attribution clocks differ. Issuance starts after the 14-day window closes, not a required 30-day wait.
- Protection covers the entire campaign. Creation time, initial budget, orders, bidding, and pauses affect eligibility.
- Rebates are LSS vouchers: the lower of two calculations, capped at 80% of spending. They are not cash refunds or guaranteed break-even.
- Vouchers credit automatically and expire 30 days from issuance. Check MSA report status, then the account-balance voucher section.
Rebates do not require waiting through 30-day attribution
The upgrade announcement uses a 14-day last-click window for rebate calculation, assigning orders to the last relevant click. One rebate assessment follows window closure. Campaign attribution itself stays 30 days; do not combine them into one waiting period.
Vouchers are issued within five business days after closure, not 30 days after campaign end plus another five days. Business days are not calendar days. Establish whether the rebate window closed before investigating nonreceipt.
What changes October 12, and who qualifies?
MSA is Lazada's mega-sale advertising tool. The October 2 announcement plans upgrades from October 12, 2026 without an exact instant. Actual country and campaign access determines whether they are available.
Sellers set one Total Budget for the campaign and the system allocates daily spending using traffic and conversion signals; it also optimizes bidding. Both settings are currently for selected sellers and can vary by country.
ROAS/ROI protection has separate eligibility for available Mega, double-date, mid-month, payday, or similar events in that country. Creating an ordinary MSA campaign does not establish new-setting access or guaranteed rebate protection.
Before creation, check teasing, budget, and threshold
First establish when Teasing begins and create the campaign before it. Protection covers teasing through Post D-Day, the post-sale stage, not only the sale day.
Second retain the recommended Total Budget at creation and set at least that amount. Assess affordability from full spending and list unreceived rebates separately rather than subtracting them from committed cost.
Third record the system's protection threshold. ROAS/ROI is the platform's return metric; final actual performance must be no higher than the protected threshold to meet this condition. The system derives it from performance benchmarks, not any seller-entered number.
Which campaign actions affect protection?
The campaign must stay active throughout without seller pauses and end with spending above zero. Where automatic bidding is required, use Auto Bidding only: Max CPC is ineligible and bidding settings cannot change during the campaign.
Minimum orders equal five times campaign days. If the platform defines a seven-day campaign, that means 35 orders. This is hypothetical arithmetic, not an advertising test. Use the entire period rather than removing teasing or post-sale days.
The announcement says increasing total budget and adding or removing products during the campaign does not affect eligibility. Other conditions still apply. Address inventory or page problems rather than sustaining clearly ineffective advertising solely for a possible voucher.
80% is a cap, and payment is a voucher
The system compares actual spending minus Guided GMV divided by the protection threshold with 80% of spending and takes the lower result. Guided GMV is platform-attributed sales value. Both use the entire campaign, and sales value is not profit.
Hypothetical calculation with all conditions met: spending 100, Guided GMV 300 in the same currency, and threshold 5 gives 100−300÷5=40. The 80% cap is 80, so the result is an LSS voucher worth 40. This is not a real rebate record.
The refund form is an LSS voucher, not cash or guaranteed break-even. “Up to 80%” does not mean every campaign receives 80%; eligibility, overall performance, and platform calculation determine the result.
Check report status, then voucher balance
First open MSA Report Detail. Rebated means issued, Rebate Calculating means processing, and Not Rebated means conditions were unmet. An empty voucher list on campaign-end day is insufficient.
Second enter Sponsored Solutions in Seller Center, then On-Platform Solutions and the voucher section of Account Settings → Account Balance.
MSA ROAS Protection Voucher credits automatically without manual claiming. Its 30-day validity begins on issuance, not campaign end.
For report/voucher disagreement, provide campaign ID, site, original recommended budget, changes, and observation time to support. Explain whether eligibility, processing, or voucher records need checking, and redact unrelated customer details and credentials.
Sources
Frequently Asked Questions
Should I copy another seller's new bidding settings if only old options appear?
No. New total budgets and system bidding are limited to selected sellers and vary by country. Verify your site's campaign settings; another store's interface does not establish eligibility.
Can the protection threshold replace our spending stop-loss rule?
No. It determines conditional LSS vouchers, which are not cash. Keep a separate affordable-spend and exception boundary rather than sustaining over-budget advertising for expected rebates.
Will postcampaign product changes recalculate the earlier campaign?
The announcement only says product changes during the campaign do not affect eligibility. It does not say later edits recalculate old results. Confirm through campaign reports and support rather than assuming a supplementary calculation.