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Key Takeaways
- From October 10 the trigger changes from 90% to 70%–90%, still requiring high performance.
- Coverage includes Sponsored Max Store and Product, including Legacy. Verify marketplace and account availability in your dashboard.
- Single Budget Increment sets each increase; Maximum Times of Daily Increment sets each campaign's daily count.
- Daily Reset restores the last manual budget next day when on; when off it retains the latest increased budget. Initial budget is not a daily spending guarantee.
Increases may happen before 90% is spent
Lazada Sponsored Solutions says Auto Budget Increase changes from a 90% trigger to 70%–90% on October 10, 2026. The page retains a June 5 original date without the clause's revision date or exact effective time zone.
Spending 70% alone does not guarantee an increase. The system must also identify high performance. No exact ratio for every country/account is listed, so do not promise a fixed 70% trigger.
Active teams should inspect settings before unexpected spending. Teams checking only near 90% should reconsider their review timing.
Which campaigns and performance conditions apply?
The guidance covers Sponsored Max Store and Product, including Legacy, without a complete country table. Public rules do not establish access for your shop.
Target ROAS needs the preceding three days' ROAS at least 80% of target. Other campaigns need yesterday's ROAS at least 80% of the preceding three-day average, excluding today. ROAS compares ad revenue to spend; qualifying does not establish profit on every order.
Major sales have separate increase conditions following the MSA schedule. Those settings apply automatically whether or not the seller joined MSA. Ordinary-day rules alone do not describe the entire sale-period configuration.
Read these three settings together
In Seller Center, open Sponsored Solutions, On-platform Solutions, then Auto Budget Increase in My Account. Record the switch and applicable campaign types before changes.
Read Single Budget Increment for the percentage per increase, then Maximum Times of Daily Increment for the campaign's daily count. Neither setting alone explains possible total growth.
Check Daily Reset to Last Manual Budget. On restores the last manual budget next day; off retains the latest increased budget. Obtain team advertising permissions and preserve settings before modification.
A hypothetical calculation: 100 can become 144
Unexecuted mathematical example: a budget of 100 currency units, 20% increases, and at most two per day becomes 120 then 144 if both trigger. Each increase is not 20 added to the original 100.
The example excludes actual rounding, attribution, and trigger timing, so it is not a shop-spending forecast. It shows compound increases: a small percentage per step does not bound the day's increase to that percentage.
For strict spending boundaries, check acceptable maximum budgets across campaigns before selecting percentage and count. Expected orders or unconfirmed vouchers cannot offset costs that may already occur.
Tomorrow's budget depends on Daily Reset
Check reset separately to avoid unintended persistence. In the example, reset on returns to the last manual 100 next day; off may retain 144 rather than the initial amount.
Last manual budget differs from original creation budget. With several operators, appoint an owner and record manual changes, automatic increases, and reset choices instead of unknowingly editing the same campaign.
The page does not specify every marketplace's day boundary or effective time. Cross-zone teams should confirm budget days and sales schedules locally, not apply Beijing midnight universally.
Inspect history before deciding what happened
The documented path is Account Settings, Change History, Solution General, Filter Budget. Distinguish manual and automatic changes against campaign, date, and configuration.
Record announced rule, confirmed personal settings, and actual triggers separately. Do not call future rules implemented in your shop. If no increase occurs after the date, inspect both trigger conditions and availability.
MSA upgrades and voucher eligibility are separate from budget controls. For protection, qualifying orders, and voucher progress, consult the MSA answer in sources; assess ad budgets as actual costs independently.
Sources
Frequently Asked Questions
Does switching off refund past advertising spend?
No. Distinguish future settings, increased budgets, and already-incurred costs using history. Bring specific campaign evidence to the platform for billing anomalies.
Is 70%–90% a ROAS protection percentage?
No. It is a budget trigger range. Performance conditions, increments, and MSA ROAS/ROI protection are separate percentages.
What if Auto Budget Increase is missing?
Record marketplace, campaign type, and interface, then ask platform support about access. The public page lacks complete country eligibility; another marketplace's screenshot does not establish your access.