Service eligibility and regional restrictions
PuppyIP serves only compliant overseas businesses and their authorized personnel. Proxy services are not available in mainland China. The service may only be used for lawful business activities outside mainland China. Use of this service within mainland China is prohibited.
Hosting a proxy IP or server overseas does not change these restrictions. The service must not be provided to end users in mainland China through relaying, forwarding, sharing or resale. Before use, read the Terms of Service.
Key Takeaways
- The page applies to US creators and promotional content including LIVE, videos, images, titles, descriptions, links, spoken and on-screen text, props, and product demonstrations.
- AI content must not mislead, impersonate someone, alter or exaggerate a product, or invent features or effects. Details should match the item, product detail page, and reliable evidence.
- For LIVE Auctions, visible staging must relate to the products sold in that auction; products not offered should not appear in the visible background.
- Prices and discounts must be accurate and current. Disclose relevant conditions such as SKU selection, coupons, order thresholds, buyer eligibility, shipping, taxes, fees, or regional limits.
- The page lists possible enforcement such as content removal, feature restrictions, violation points, or account restrictions. Appeals are available through Seller Center or the TikTok app.
Check the scope first: US creator content
TikTok Shop US Seller University’s Content Policy page is dated October 26, 2026. It applies to creators and the content they promote on TikTok Shop. The listed formats include LIVE, videos, cover images, titles and descriptions, hyperlinks, spoken statements, on-screen text, clothing and props, usernames, and product demonstrations.
The date shown on the page is not a separate future effective date, and it does not establish that every account received the same review treatment on that day. This guide describes the page’s US scope; check the rules for each other country or marketplace separately.
Make AI content match the product, product page, and evidence
The policy does not ban all AI content. It prohibits AI-generated content that misleads or deceives viewers, impersonates someone, changes or exaggerates a promoted product, or fabricates product features or effects. Creators must also ensure AI content matches the actual product, its product detail page (PDP), and reliable product evidence.
Before publishing, compare size, color, material, quantity, included accessories, compatibility, safety attributes, installation requirements, and performance claims. Do not turn an effect that lacks supporting evidence into a definite product capability through an AI video, voiceover, or image.
For example, if an AI-edited lamp video shows a wider lighting range than the product page or test evidence supports, the polished presentation does not make that performance claim accurate. For product-image and SKU checks, see the TikTok Shop US AI product-image checklist.
LIVE Auction staging is part of the product representation
The policy requires the background and staging in a LIVE Auction to match the products actually being sold. TikTok Shop says a confirmed mismatch may be treated as misleading content even when the creator makes no explicit false spoken claim.
Items shown should be relevant to the auction and accurately reflect what is available, how many are available, and their role in the livestream. Products not offered in that auction should not occupy the visible background. Claims about brand, authenticity, or premium goods must also match the listing.
This specific staging guidance appears under LIVE Auction rules. Do not rewrite it as the same detailed requirement for every non-auction livestream. Promotional content in other formats still has to be accurate and non-misleading under the general policy.
Keep performance and price claims accurate and current
The policy prohibits exaggerated claims about product performance, effects, or price, and identifies AI-generated product demonstrations showing instant or unrealistic effects as a risk. Avoid unsupported promises about immediate results, exaggerated coverage, or comparisons such as “lowest price” that cannot be verified.
Creators may mention prices and discounts, but the information must be accurate, clear, and current. TikTok Shop notes that a buyer’s actual price may vary with coupons, selected SKUs, bundles, minimum spend, buyer eligibility, shipping, taxes, fees, or promotional periods.
If an offer requires a specific SKU, coupon, spending threshold, or applies only to certain buyers, regions, or dates, explain the relevant conditions in the promotion. Recheck the product and checkout pages before publishing, and stop using an expired price.
Use a pre-publish check and follow the account notice
Map each piece of promotional content to the specific product, SKU, and product-page version. Then compare the visuals, spoken and written claims, links, and prices with that item and the supporting evidence. For a LIVE Auction, also check whether every visible product is actually offered and whether its quantity and availability are still accurate.
An AI label does not replace product accuracy, and publication does not mean TikTok Shop has approved the content. Possible enforcement includes content removal, feature restrictions, violation points, or account restrictions. The page lists Seller Center and the TikTok app as appeal paths. Keep the content, product-page, and evidence versions relevant to the notice; the page does not state a universal appeal deadline or guarantee approval.
Sources
Frequently Asked Questions
Does TikTok Shop US ban all AI-generated content?
No. The US Content Policy prohibits AI content that misleads, impersonates someone, alters or exaggerates a product, or invents product features or effects. AI material still has to match the actual item, its product detail page, and reliable evidence.
Do the LIVE Auction staging rules apply identically to every livestream?
The page places its detailed staging requirements under LIVE Auction rules. Other promotional content must still be accurate and non-misleading, but do not extend those specific auction details to every livestream.
Does the October 26 date mean every account began enforcement that day?
The page shows that date but does not give a universal future effective date or account-by-account switch time. Check the notice in your account and the current policy page.
Where can I appeal an enforcement action?
The TikTok Shop page lists Seller Center and the TikTok app as appeal paths. Follow the current instructions and timing shown in the account notice.
Do other country marketplaces use the same rules?
This page is marked as applying to the United States. It does not establish that other countries or marketplaces have the same scope, effective timing, or enforcement.