Service eligibility and regional restrictions
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Key Takeaways
- Video and Brand Highlights have different eligibility rules. Brand Highlights requires brand owners registered in Brand Portal with no recorded IP or Trust & Safety policy violations.
- Videos must be no larger than 100 MB, with titles of up to 200 characters. Items linked to Brand Highlights must be published, in new condition, and from a brand you own.
- One video can be linked to up to 50 GTINs at a time; Brand Highlights supports up to 500 GTINs at a time. These are batch association limits, not file counts or lifetime allowances.
- Open Media Library from Catalog in Seller Center to add media, monitor upload progress, and search by title or GTIN. Use Help to contact Support about disabled media.
Check eligibility for video and Brand Highlights separately
This guide uses public Walmart U.S. Marketplace documentation checked on November 11, 2026. Both source pages display October 19, 2026 in their publication-date metadata; that date does not establish a feature launch or when individual accounts received access.
The official rich media eligibility table lists Video as available to all sellers, subject to product restrictions. Brand Highlights has more specific account requirements: brand owners must be registered in Brand Portal and have no recorded intellectual property (IP) or Trust & Safety policy violations.
An Authorized Reseller or Agency Reporter role does not replace those brand-owner requirements. Every item linked to Brand Highlights must also be published, in new condition, and from a brand you own. Having a published item does not establish brand eligibility.
Upload a video through Media Library
Step 1: Sign in to your own Seller Center account, open Catalog, and select Media Library. Choose Add Media, then Videos.
Step 2: Drag your file into the upload area or browse to select it. Each video file must be no larger than 100 MB, and its title must be no longer than 200 characters.
Step 3: Complete the required fields and select Submit. The official guide describes video processing as taking less than 60 seconds. This is a documentation statement, not a measured service commitment, and it does not guarantee approval or public display on a product detail page.
Follow the separate Brand Highlights workflow
Step 1: In Media Library, choose Add media, then Brand Highlights. Use a prebuilt template or combine video, images, and text in a custom layout.
Step 2: Continue to item selection. Check that each item is published, in new condition, and from a brand you own, and confirm that you meet the Brand Portal requirements. Being able to upload a video does not establish Brand Highlights eligibility.
Step 3: Follow the on-screen submission prompts and monitor progress in Media Library. If the option is missing or submission fails, start with the official message shown in your account. The reviewed public pages do not establish access for every account or state any fees.
Keep the 50-GTIN and 500-GTIN limits separate
A GTIN, or Global Trade Item Number, identifies a product. The official FAQ says one video can be linked to up to 50 GTINs at a time, while Brand Highlights can be linked to up to 500 GTINs at a time.
These are batch association limits. They are not the number of video files you can upload at once or a lifetime account allowance, and they do not relax brand, item, or product identifier requirements.
Media Library lets you add, search for, and edit supported rich media, monitor upload progress, and search by title or GTIN. Check the media type and selected items before investigating the association count.
Respond to restrictions and disabled media
Some product types have rich media restrictions, including but not limited to alcohol, tobacco, and firearms, and uploads may return an error. Walmart may unpublish rich media that violates its policies. If media is disabled, use Help in the Seller Center menu to contact Walmart Support and follow the specific notice.
AI-generated material must also be accurate, truthful, compliant with applicable rights, and consistent with Marketplace policies. Do not repeatedly resubmit content to evade a review decision. A network connection or proxy does not replace platform eligibility or policy requirements.
This guide covers only the U.S. market explicitly identified by the sources. Other country sites, individual account access, and any unstated fees require separate verification. Submission, completed processing, and actual public display should also be checked separately.
Sources
Frequently Asked Questions
Is a .vtt file the video itself, and is it required?
A .vtt file is a WebVTT text file that can supply subtitles, captions, descriptions, chapters, and metadata. It contains no video data. Walmart recommends including it with a video submission, but the reviewed guide does not list it as mandatory.
Why can I not use GIF images for product rich media?
Walmart’s Rich media guide does not permit GIF imagery because it does not provide the useful product information that an informative video would. Prepare your assets according to the official image and video requirements.