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Key Takeaways
- Weekly quotas depend on the seller tier based on 30-day storewide GMV and the target creator tier. They refresh Sundays and remain valid for seven days.
- The welcome pack allows invitations to up to 1,000 creators and is displayed and used first. Weekly quotas appear after it is exhausted; this is not another 1,000 creators each week.
- At most 200 creators can be added to new invitations per day. The welcome pack does not allow all 1,000 to be sent immediately.
- Bonus invitations are used first, and former whitelist accounts must check standard weekly quotas. The API, third-party tools, and Seller Center share one weekly quota.
- Official text and illustrations currently differ. Confirm the new tier quantities, exact refresh time, and account transition in the dashboard.
What changes October 9, and which two tiers matter?
The current US Target Collaborations page is dated October 8, 2026 and still says the new scheme will roll out gradually from October 9. This article retains its October 5 publication and adds the welcome pack, bonus, and former-whitelist rules. Gradual rollout does not mean simultaneous activation for all US accounts or applicability to other marketplaces.
Target Collaborations lets sellers invite selected creators to collaborate on products. The new weekly quota depends on both the seller tier and target creator tier. Seller tiers use 30-day storewide GMV, a measure of sales value, rather than only sales generated through creator collaborations.
Creator groups are Bronze & Silver, Gold, Platinum, and Pearl or higher. Quotas refresh Sundays and remain valid for seven days; Sunday's GMV counts toward the following refresh. At most 200 creators can be added to new invitations daily. Check the daily limit and weekly quota together.
Is the 1,000-creator welcome pack weekly or one-time?
The official page describes a one-time welcome pack for new sellers, allowing invitations to up to 1,000 creators. It is displayed and used first. Weekly quotas appear only after it is fully exhausted. It is not another 1,000 creators every week and cannot establish normal weekly limits for each creator tier.
When a seller's tier increases, unused welcome-pack balance is cleared at the next refresh. Check whether you are using the pack, how much remains, and whether your tier changed before choosing suitable collaborators. Do not send irrelevant invitations in bulk merely to preserve the balance.
For a hypothetical example, a new seller's dashboard still shows the welcome pack, while another team tool shows no weekly quota. First check whether the pack remains unexhausted rather than interpreting the missing weekly quota as a suspension. No actual seller account was operated for this example.
Why are bonuses used first, and what if a tier's quota runs out?
Good creator engagement with invitations may earn sellers bonus invitations for higher-tier creators. Bonuses are used first. The official page gives no fixed reward threshold, guaranteed quantity, or guaranteed delivery time. One interaction cannot be converted into a certain additional allowance.
TikTok recommends clear product information, commissions, sample conditions, and selling points, along with timely approvals and sample dispatch. These are suggestions for smoother collaboration, not evidence of guaranteed bonuses or higher conversion.
When a creator tier's weekly quota is exhausted, consider other suitable tiers, reconnect with past collaborators, or use creator recruitment and open collaboration. Platform-led matching does not consume this weekly invitation quota when available to the account. Those channels have their own conditions.
Why do former whitelist accounts now have weekly quotas?
The current official page says former whitelist accounts use standard weekly invitation quotas, divided by seller and creator tier and refreshed Sundays. Check the current tier balances in Creator outreach and open Weekly limits rule rather than continuing to rely on past unlimited arrangements.
Whitelist review uses invitation performance. Accounts below the platform's thresholds move to standard weekly limits, with reviews on the last day of each quarter. The public page does not fully list evaluation thresholds or individual account status. Ask your account manager; past whitelisting does not guarantee perpetual unlimited access.
Where can you check balances and coordinate people with tools?
Step 1: in Seller Center's Affiliate Center, open Collaborations > Target Collaborations to view the current quotas. Record the seller tier, target creator groups, welcome-pack or bonus balance, weekly quotas, and refresh notices. If the menu is missing, check the account's rollout notifications.
Step 2: use Only show creators I can invite to filter available creators, then prepare product, commission, and sample information. If a creator cannot be invited, hover over their name for the reason. Their tier may be exhausted, or messaging between the parties may be muted; it does not necessarily mean the entire store's quota is exhausted.
Step 3: manual dashboard use, the API, and third-party tools share the same weekly quota. Share sent-invitation lists and pending tasks across the team. Before retrying, check when a tool's balance was updated and the exact restriction notice to avoid consuming the same allowance twice.
Why not copy 2,000 or 7,000 from the old illustrations?
As of October 8, the official page's text describes the new scheme using storewide GMV and creator tiers, while its illustrations still show older example tables based on collaboration GMV and follower counts. Numbers such as 2,000 and 7,000 cannot be treated as the new October 9 tier quotas.
The illustrations also show a specific Sunday refresh time, but the text supplies no exact time or time zone aligned with the new scheme. Retain the confirmed Sunday refresh and seven-day validity; check exact quantities and transition times against your own dashboard's complete rules.
After rollout, compare the displayed tiers, balances, and refresh instructions with your records. If the text, images, and dashboard still conflict, give Seller Support or your account manager the marketplace, menu, observation time, and redacted notices. Ask which rules apply to that account.
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Frequently Asked Questions
Does a missing welcome pack mean a new shop is ineligible?
The public page does not fully define every boundary of “new seller,” and rollout is gradual. First check the US marketplace, account rollout status, and displayed notices. A missing welcome pack alone does not establish ineligibility.
Does the welcome pack include samples, commissions, or free promotion?
The number refers to creator invitation capacity. Sample policies, commissions, products, and fulfilment conditions must be configured and confirmed separately. Invitation capacity is not free promotion or a guarantee of sales.
How do failed, duplicate, or unaccepted older invitations count?
The current announcement does not explain all deduction rules. Check the account's actual responses and balance changes. Do not assume failed or duplicate requests are free, or directly convert the number of old collaboration plans into quota usage.